Four pillars, scored out of ten. Together they decide whether Google, Maps and the AI assistants can find you, understand you, trust you, and send you a booking.
Every gap we uncovered, grouped by pillar and ordered worst first. Each one opens to the step-by-step fix for your setup, written so you or whoever maintains your site can follow it.
The audit is written so you or whoever maintains your site can work through it. If you would rather hand it over, we can do the work for you instead. That is a separate engagement and a separate quote, and there is no obligation either way.
Ask us about doing it for youEvery gap below is an opportunity. We assessed seven layers of your online presence, from email trust to whether AI engines recommend you, the same signals search engines and AI assistants use to decide who gets surfaced.
There is nothing to score here yet, and that is the advantage. You are starting from the beginning, so instead of auditing an existing presence we will be building every layer of it for you, from email trust and domain reputation through entity verification to whether AI engines recommend you, correctly the first time.
The list below maps directly to the gaps surfaced in the audit. Every item is in scope and will be delivered within 90 days. If any item is not complete by day 90, the engagement extends at no additional cost until it is.
The list below is the full scope of your first build, in the order the work runs: brand and design first, then the technical foundation, then the build itself. Every item is in scope and will be delivered within 90 days. If any item is not complete by day 90, the engagement extends at no additional cost until it is.
The items below form your campaign work plan. Moonraker leads the work, implements the changes available to us, and coordinates any platform or provider support needed. We will ask you for access or approval where required. Where your platform limits a change, we will explain what can be done and document the outcome in your before-and-after report.
Every number below comes directly from Google Search Console, the same tool Google provides to measure real search performance. These are results from therapy practices we work with today.
We host your website on Cloudflare, one of the fastest and most secure platforms on the web. Your site sits in a Cloudflare account we manage, with your domain added and you granted manager-level access to your own resources. Cloudflare includes managed SSL, a web application firewall, and DDoS protection at the edge.
The rebuild is delivered on Moonraker's Cloudflare R2 foundation because speed, security posture, schema, editing, and AI-readiness all depend on the same controlled stack. We do not optimize a WordPress, Squarespace, Wix, or similar site in place as a substitute for the rebuild.
Your site is built directly on Moonraker's Cloudflare R2 foundation because speed, security posture, schema, editing, and AI-readiness all depend on the same controlled stack. There is no existing platform to work around: your site is born on the stack that serves it.
When we move an existing site over, we aim for a low or no downtime cutover. Your existing URLs are kept or redirected with 301s so your search rankings carry over, and you get to review the site before it goes live.
There is no cutover from an old site, no downtime risk, and no redirects to manage. The site is built and reviewed on our staging environment, and the first version of your site the world sees is the one you approved.
We do not blindly carry over every old page. We look at your campaign focus and your real search traffic, then migrate the pages and posts that bring in qualified visitors, the strongest ones as-is and others rewritten to perform better. Thin posts on the same topic get merged into one stronger page for fuller topical coverage, and pages with no traffic or off your focus are retired with redirects so their search equity is not lost. Standalone ad landing pages stay where they are on your current host so your ads keep running. Before launch we hand you a build summary showing exactly how every page was treated.
We preserve your existing email routing during the move so your inbox is never interrupted. We do not host mailboxes or move email providers.
Your new domain is configured with the authentication records email needs (DKIM, SPF, DMARC), so if you add email on it later the foundation is already in place. We do not host mailboxes, and any email you use today keeps working untouched.
Your domain stays with your own registrar the whole time. Everything we build (pages, content, schema, configuration) transfers completely to you or another provider once your fee is paid in full: at the end of our work together, or earlier if you ask. Nothing is lost in that process.
Keeping the site online is inexpensive and it is not tied to us. You cover your domain renewal, typically around 15 to 20 dollars a year, and Cloudflare hosting, which for a site this size is free or close to it. There is no Moonraker fee once we are no longer working together, and for most practices that is less than they were paying their previous website platform.
Your site uptime is provided by the Cloudflare platform. We do not provide a separate uptime guarantee, ongoing security monitoring, incident response, or off-platform backups.
Two free checks, any time